In times of information overload and the ever-present awareness of advertising in all formats and on all communication channels, the importance of event marketing is steadily increasing. The personal approach is becoming more and more appreciated and with exclusive marketing events companies succeed in communicating with their target group effectively.
A popular event format that enriches every marketing strategy with a clear customer acceptance is the road show. Here the content of the communication comes to the customer. This type of mobile event scores with its direct proximity to the customer, its intensive customer contact, experience-rich conveyance of information and emotional customer appeal. Embedded in an entertaining supporting program or show, your marketing message is given to your visitors in a subliminal and highly effective manner.
Conventions are events for like-minded people. An important subject offers visitors, who share the same hobby or the same interests, escape to another world for a short period of time. Visitors to conventions are usually very interested in the topic involved and welcome the event with passion. The emotional approach is therefore a must. Offer the convention participants interactivity and fun. Let them discover the products themselves and offer you a wide variety of communication channels, which simplify and promote the exchange of views and information. They impress with interactive events and benefit from more attention and immediate lead generation as well as long-term positive memories in the mind of event visitors.